Business & Management Studies
Prepares you for an international middle-management function in business.
This means responsibility for running a business unit and maintaining the corporate image. Realizing revenue targets involves commercial financial and logistic tasks - and based on policy, logistics and human resources (personnel). You are in charge.
The marketing and communications advisor acts on the latest market developments. In this job you spot potential and identifies the products the client needs, and you are able to sell them. You are a marketeer, that means studying the market and taking systematic action. Communicating with the consumer effectively and clearly is a must, it spells success for your product.