International Marketing & Communication Specialist

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Will this profession suit you?

International Marketing Management has a new name: International Marketing & Communication Specialist.

Is International Marketing & Communication Specialist right for you? Are you internationally oriented? Fluent in English? Entrepreneurial? Do you like working in teams? And are you determined? Do you identify with any of these qualities, than this course is for you!

What will the study be like?

This course will learn you how to develop ways to focus people’s attention on products and services, by carrying out customer research. You learn about different types of customers and their preferences. You think of ways to inform and surprise your customer to attract business. You learn to write marketing plans and copy for folders or websites. You organise a business event and in your final year you will start a small business.

During this course you will have two internships: one of six months in your second year and one of four months in the third year. Many of our lecturers have a background in international business (finance, retail, marketing, communication). Also we work in close cooperation with local, national and international businesses.

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What will you learn?

You will learn:

Business finance
Human resources
Managing an event
Digital marketing
Creative promotion
Market research
Starting a small business

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Where will you be able to work?

You will be able to work at:

Internationally oriented companies
PR and Marketing agencies

However, the majority of our students continue with higher educational studies at for instance the Hogeschool van Amsterdam, InHolland or Robert Gorden University in Aberdeen, Scotland.

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Useful information

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Admission
You are always welcome to enrol in one of our intermediate vocational courses when you have completed your general secondary education. Your prior education determines the level you can enrol in. Some courses have additional requirements. If you do not have a pre-vocational secondary school diploma or a document issued by your higher general secondary school that shows that you have passed year 3, you will start your career as a student at our college in an Entry course.

Special programme
This is a specific programme within the regular course. You will have to meet certain entry requirements to be admitted to this programme, which do not apply when you want to enrol in the regular course.

What are the regular admission requirements?

A pre-vocational secondary school diploma with a pass mark for Dutch and at least a pass mark 7 for English, or
A document that shows that you have passed year 3 of either higher general or pre-university secondary school

Introductory activities
This course requires you to participate in certain introductory activities. You will receive more information about these activities after your application for enrolment. You will have to:

write a letter of motivation in English
meet for an introductory interview in English

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Hbo - HEO Business school Commercial Economy
Hbo - HEO Business school Communication
Hbo - Wittenborg Business School, University of Applied Science [Apeldoorn, Nederland]

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Tuition / course fees:

Tuition, established by the Ministry of Education
For a current overview of the additional costs, please refer to the course-specific page on the website and open the ‘What will it cost’ tab

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Apart from the legally determined tuition/course fees, you will have to take into account additional costs for learning materials and perhaps some extras.

Learning materials
For most courses, you will need books. A laptop might also be a specific requirement.
Depending on your course, you might also need special software or clothing.

Extras that are not mandatory
All curriculums are designed to help you enter the labour market as well prepared as possible. This may mean that we organise field trips or master classes for which you will have to pay an additional charge. We also believe it is important for you to buy your own tools or devices so that you can practise after school hours.
We keep the costs as low as possible without compromising quality. Any additional costs are determined in consultation with the student representative board. If the costs are a problem and you need help, there are several forms of financial support.

» More information about tuition fees and costs

Please find below an indication of the costs for the entire course.

MBO College Amstelland – indication of the additional costs BOL: € 786,-, excluding a required laptop.
MBO College Hilversum – indication of the additional costs BOL:

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Kwaliteit & Kansen

Meer informatie over de kwaliteit van deze opleiding en de aansluiting op de arbeidsmarkt vind je op de website Studie in Cijfers van Stichting Samenwerking Beroepsonderwijs Bedrijfsleven (SBB).